This framework applies to UX design, onboarding, and any product decision about where to add or remove resistance. If you're working on something in that space, I'm occasionally available for conversations.
From: In Praise of Friction →| Type | Removes | Produces | Digital example |
|---|---|---|---|
| Obstacle | Speed, flow | Nothing — pure cost | Broken links, dark patterns |
| Threshold | Casual engagement | Intentionality | GitHub confirm-delete |
| Sequencing | Simultaneity | Focused attention | Typeform one-at-a-time |
| Sensory | Comfort | Presence | Haptic on high-stakes actions |
© Taishi Okano / engawa